• Natural • Kosher • Made with Organic Ingredients • Mild essence flavour & colour profile • Highest quality active ingredients • Broad line pairing market leading flavours with key health benefits • Provide access to health benefits in a non-intimidating, consumer-friendly fashion • Fresh! • High efficacy with leading edge active ingredients • Credibility of label claims • Value of getting nutrients and hydration at the same time... BONUS! • Have control on when and how much dosage is desired. • No preservatives • Higher level of confidence that something of value is actually in the drink • Liquid nutrients deliver healthy advantages quicker